Career Advice

7 Great Reasons to be on LinkedIn

by Leah Lambart Saturday February 15th 2020

7 Great Reasons to be on LinkedIn-7-reasons-to-be-on-LinkedIn

In my work as a Career Coach at Relaunch Me I get asked time and time again whether it is really necessary to have a LinkedIn profile.

Although a large proportion of the population are consumed with social media, there are many individuals who are not comfortable having an online presence.

“So, can’t I just set up a profile when I need it?” The answer is ‘no’. The problem with taking this approach is that it can take a little while to grow your LinkedIn connections and to get to the stage where your LinkedIn profile is actually working for you. If you create your profile before you actually need it, then you are future-proofing your career so that you have an established network should you need to call on people for help.

At Relaunch Me, we believe that networking is a vital skill that everyone should develop regardless of their industry. There is no guarantee that you will get your ideal job purely from studying a degree, so you need to complement your study by developing relationships with people in your ideal future industry as soon as possible. Think of networking as an ongoing practice rather than an ‘event’ and get started earlier in your career rather than later.

So, here are our 7 great reasons for being on LinkedIn:

  1. Job search

Recruiters and employers now use LinkedIn extensively to source candidates either via advertising positions on the LinkedIn Jobs page or actively searching for suitable candidates who match keywords. If you are in the market for a new position, then you really should be on LinkedIn to maximise your chances.

In addition you can use LinkedIn to contact employers directly to seek out potential opportunities. Many employers are keen to build their talent pool with direct applicants as it reduces their advertising and recruitment costs.

  1. To get discovered

LinkedIn has very much become a hunting ground for recruitment agencies and employers. Therefore, if you have a LinkedIn profile that is keyword optimised for your ideal next role, then there is the chance that you may actually be tapped on the shoulder although this is more likely to happen when you have built up some experience in a particular role or industry.

In addition, over 90% of recruiters now check to see if you have a LinkedIn profile as part of the recruitment screening process. Therefore, if you have a strong profile that outlines your relevant experience, key skills and strengths whilst highlighting your strong network, then you may have a better chance of being called in for an interview.

  1. Networking

LinkedIn is a fabulous tool for networking, particularly for introverts who find face-to-face networking really challenging. LinkedIn allows you to build your connections in a subtle way without putting yourself out there so to speak. When you create a LinkedIn profile it allows you to re-connect with friends, colleagues, ex-colleagues, old bosses, clients and other individuals working in your field. If you experience a sudden redundancy, job loss or are returning to work after a career break, it is these relationships that will often be instrumental in helping you find your next role.

In my experience it is far easier to send a LinkedIn request as an initial point of contact rather than putting in a cold call to someone who may or may not remember you. By establishing contact via LinkedIn as a first step this allows the person to at least try and remember you before you make that first call.

  1. Research purposes

Another great reason for being on LinkedIn is for its research capability. It doesn’t matter if you are a student, self-employed, a freelancer, a small business owner or working in corporate; LinkedIn is fabulous research tool. If you are preparing for a job interview, you can follow companies that you have applied to, in order to keep abreast of industry and organisation updates. Likewise, you can research the interview panel before your interview to identify any common areas of interest that you may be able to mention in the interview.

  1. To build your brand internally

You can also use LinkedIn to raise your profile within your current organisation if you are already working. LinkedIn allows you to publish your own articles or share other articles to add value to your colleagues and clients. By writing or sharing useful information you may just start being noticed by the people that matter. LinkedIn also allows you to upload videos and showcase your work which can be particularly useful for students studying design or other creative fields.

  1. Opportunity to join industry interest groups

Another feature of LinkedIn is the ability to join groups with like-minded individuals who are in a similar occupation, study area or share a particular interest. This can also be helpful to build networks with people who share common interests or work in related areas. There is the opportunity to join up to 50 groups or you can even start your own!

  1. Wealth of content

There is a huge amount of content on LinkedIn that is written or shared by LinkedIn members. Obviously not all content will interest you, but you may find relevant articles that are useful on a personal or professional level. There is also the option to ‘Follow’ LinkedIn members who regularly publish articles that you are interested in reading.

In summary…..

In summary, LinkedIn is now the world’s largest professional network with over 200 million members globally and more than 8 million members in Australia. If you don’t have a profile yet, I suggest you join up and give it a try.

If you are interested in learning how to build a complete and keyword optimised LinkedIn profile, then contact Leah Lambart at Relaunch Me to find out how we may be able to assist you. We also offer students assistance with career coaching, resume writing and interview coaching for graduate interviews.

Leah Lambart

Leah Lambart works at Relaunch Me. For regular career advice and tips follow us on Facebook or Instagram at @relaunchmecareerconsulting.

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